Case Study: Women Market

Women control over 70% of purchasing decisions

90% will go out of way to buy from a woman-owned business

51% of total population

40% of all US small businesses are women-owned

Reach Women via Largest Women Targeted & Certified Owned PMP

+35mm

unique visitors

+1,200

authenticated women-owned sites

35B

monthly available impressions

Drove High Performance and Purpose

83%

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viewability

+500

incremental women-owned sites

reach women 18-54

1.9x