FAQ
What if I identify as multiple groups, such as disabled veteran or minority woman?
Your Sertification is good for every group you identify with. You will get multiple Sertify Stamps that you can use for your storefront. You’ll also get multiple Digital Sertify Stamps to enhance your online presence.
Will you be adding more diverse groups to the Sertify community?
We launched Sertify with ten common and governmental designations, and have already expanded to twelve! We will be considering more as we expand!
What criteria do you use to define a small business?
We currently consider a business as a small business if it has fewer than a total of 250 employees. If your business has more than 250 employees but still want Sertify, please contact us for additional assistance.
Does Sertify accept all types of business ownership (e.g., Sole Proprietor, LLC, S Corp)?
Yes, Sertify supports applications from all business types.
What if I’m a franchisee?
Unfortunately, Sertify is not available for franchisees at this time.
What if I have multiple businesses?
If each of your businesses is under a different name, then you’ll have to Sertify each of them separately.
If I own more than one domain, do I need to submit multiple Sertify applications?
No. Sertify applies at the business level, so you do not need to apply for multiple domains. If you have multiple businesses, you will need to submit additional applications.
What if I add additional domains to my business? Will those get added automatically to Sertify?
Additional domains will not be automatically added. Please contact support@sertify.io with the domain you would like added and proof of ownership.
I do not have any official business documents, can I still apply?
Even if you cannot fully document your identity, you will benefit from the self identification list which we will add you to.
Are there documents besides the ones listed on your website that are accepted?
Please reach out to our team via support@sertify.io to see if we can accept your document.
What will this verification process cost?
Sertify is complimentary to inclusive owned publishers and creators through our channel partners.
Can I promote my Sertify verification?
Yes! Feel free to communicate that you are Sertify-verified in your media kit, on your website, or wherever else you’d like.
Does Sertify accept applications from outside the U.S.?
Please check with your channel partner to see which countries they are accepting applications from.
How do I know if my site/organization qualifies for diverse-owned status?
If you've self-identified as part of a recognized diverse group (Asian, African American, Hispanic/Latino, Native American, etc.) and can show documentation confirming 51%+ ownership, your site qualifies for Sertify.
I’m already certified as diverse-owned. Do I need to re-apply for another category (e.g., women-owned)?
Once you're certified, your profile should reflect all applicable categories from your initial application. You can check your status directly by logging in to your Sertify account or by reaching out to support@sertify.io for confirmation.
Do I need to be NMSDC (National Minority Supplier Development Council) certified for Sertify verification?
No. NMSDC isn’t a requirement for Sertify verification.
My business has multiple owners—can we still qualify for Sertify?
Yes, as long as 51% or more of the ownership is held by individuals who identify as part of a diverse group, your business qualifies. Reach out to support@sertify.io for any clarification on ownership structure.
What does it mean when the application asks if I have a “direct relationship with consumers”?
This is asking if you create original content that is directly consumed by your audience—such as readers, followers, or subscribers. If you are not aggregating other businesses or acting as an agent, but instead run a content-focused brand or blog, you do qualify as having a direct consumer relationship.
What counts as relevant social media content?
We recognize that not everyone has formal documents readily available. If someone has publicly shared about the group they identify with on reputable social media—for example, posts where they describe their lived experience—that can also serve as supporting evidence. While this is not the same as formal paperwork, it still demonstrates that the individual self-identifies as said group and is open about it in a public setting.
I submitted incorrect information on my application or need to make a change—what should I do?
No worries! Just contact support@sertify.io, and our team will help correct or update your application details
Who should I contact for questions about my application status?
Please email support@sertify.io for updates or any questions related to your certification status.
I'm having issues with broken links or pages not loading—who do I contact?
Please notify support@sertify.io right away. Our team will investigate and resolve any technical issues.